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Last updated 2 November 2026

usBox waitlist privacy notice

This explains what happens to your email address when you join the usBox waitlist on this site. The full privacy policy for the usBox app will be published here when usBox opens to everyone.

The short version

  • The waitlist form asks for one thing: your email address.
  • We use it to tell you when a place opens in the usBox beta. We don't use it for anything else and we don't sell it.
  • You can ask us to take you off at any time. Email [email protected].

Who we are

usBox is made by FALLINGHIPPO LIMITED, trading as FallingHippo. We decide why and how the personal data in this notice is used, which makes us the "controller" under data protection law.

Company number
17415391, registered in England and Wales
Registered office
71-75 Shelton Street, London, England, WC2H 9JQ
Data protection registration
ZC264249 (Information Commission register of fee payers)
Privacy questions
[email protected]
Everything else
[email protected]

What we collect

  • The email address you type into the waitlist form.
  • The date and time you joined.
  • If you email us, whatever you send us.

We don't ask for your name, and the form doesn't set cookies or use any tracking. Like any website, our host keeps ordinary server logs (see "Who handles it for us").

Why we use it, and our lawful basis

We use your email address to tell you when a place opens in the usBox beta, and to answer you if you write to us. That is the only thing we'll email you about as a result of joining the waitlist. Any email we send will say how to stop hearing from us. Our lawful basis for the waitlist is your consent, which you give by joining. You can withdraw it at any time, and that won't affect anything we did before. Nothing is decided about you by computer alone.

Who handles it for us

We don't sell your data and we don't pass it to advertisers. These companies handle it for us, only on our instructions, under written contracts:

CompanyWhat they do
Cloudflare, Inc. (United States)Hosts this website, stores the waitlist and keeps the server logs. Where data leaves the UK, Cloudflare relies on safeguards the UK allows, such as the UK Addendum to the EU standard contractual clauses and the UK Extension to the EU-US Data Privacy Framework.
Google (Google Workspace)Runs our email, so it handles messages we send you and messages you send us.

We'd only share your details with anyone else if the law required it.

Data outside the UK

Cloudflare and Google are US companies and may handle data outside the UK. Cloudflare relies on the UK Addendum to the EU standard contractual clauses and the UK Extension to the EU-US Data Privacy Framework. Google relies on the safeguards in its data processing addendum, which cover transfers out of the UK. Ask us if you'd like the detail.

How long we keep it

We keep your email address until you get a place, you ask us to remove you, or usBox opens to everyone. After that we delete it within 3 months. Emails you send us are kept for up to 24 months after our last message. Cloudflare keeps its server logs for as long as it needs to run and secure the service, as its own privacy policy describes.

Your rights

You can ask us to show you what we hold, correct it, delete it, limit how we use it, or stop using it. You can also withdraw your consent whenever you like. Email [email protected] with "Privacy request" in the subject. There's no automatic unsubscribe tool on the waitlist yet, so a person removes you by hand and confirms by email. We'll reply within one month. It's free unless a request is clearly unreasonable.

Children

The waitlist is for people aged 13 or over. If you're younger, please ask a parent or guardian to join for you. If a child has given us their email address, tell us and we'll delete it.

Complaints

Tell us first: email [email protected] with "Complaint" in the subject. We'll acknowledge it within 30 days and tell you what we found. You can also complain to the Information Commission, the UK's data protection regulator, at ico.org.uk/make-a-complaint, or on 0303 123 1113.

Changes to this notice

If what we do with your email address changes, we'll update this page before the change starts and change the date at the top.

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© 2026 FALLINGHIPPO LIMITED, trading as FallingHippo. Registered in England and Wales, company no. 17415391.
Registered office: 71-75 Shelton Street, London, England, WC2H 9JQ.

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